GEN at ITB Berlin 2021

ITB Berlin the Digital Meet-up of the Travel Industry is just around the corner.

We are happy to announce a strong presence of our Board Members and partners from all global regions at the world´s leading travel trade show.

With more than 2,000 exhibitors from around the world – and counting — the World’s Leading Tourism Trade Show is a virtual mirror of the industry.

Organisers report high international participation by destinations, the hotel industry and travel technology providers, with “virtual cafés” providing a forum for meetings and entertainment

While the global tourism industry is struggling with the impact of the coronavirus pandemic, positive developments such as vaccine rollouts in many countries have led tourism providers around the world to be cautiously optimistic about travel in 2021. There is also a positive mood among the approximately 2,000 exhibitors from 120 countries who have currently registered for this year’s ITB Berlin NOW, the online platform of the World’s Leading Travel Trade Show.

“Without doubt, the coronavirus crisis has deeply shaken the travel industry. All the same, there is a fighting spirit in the air“, said David Ruetz, head of ITB Berlin. ”The booking situation in the various tourism markets shows how badly the crisis has hit. The cruise industry and tourist boards are slowly regaining hope, whereas the situation for airlines remains critical. It is all the more important therefore to emphasise the industry’s importance and for us to stick together. Particularly in these times, ITB Berlin NOW is the world’s most important platform for doing business and exchanging ideas and expert knowledge in tourism.”