#tourism

“TOURISM IN THE VUCA WORLD: TOWARDS THE ERA OF (IR)RESPONSIBILITY” VUCA (short for volatility, uncertainty, complexity, ambiguity) has become a trendy acronym in today’s business lingo. Beyond just being a simple acronym used by most contemporary organizations—business, the military, education, government, etc.—VUCA has become a code for awareness, readiness, preparedness, anticipation, evolution, and intervention. In this context,...